Isbn Brand Platform in the Professional Sport Industry book English Hardcover 104 pages

Name: Isbn Brand Platform in the Professional Sport Industry book English Hardcover 104 pages
Brand: ISBN
SKU: 9783319903521
Price: 49.99 GBP
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ISBN Brand Platform in the Professional Sport Industry. Book cover type: Hardcover, Language version: English, Written by: Jingxuan Zheng, Daniel S. Mason

★ 4.9

£49.99

Best price from link.springer.com

Price Alert

ISBN Brand Platform in the Professional Sport Industry. Book cover type: Hardcover, Language version: English, Written by: Jingxuan Zheng, Daniel S. Mason

★ 4.9

£49.99

Best price from link.springer.com

Price Alert

ISBN Brand Platform in the Professional Sport Industry. Book cover type: Hardcover, Language version: English, Written by: Jingxuan Zheng, Daniel S. Mason

★ 4.9

£49.99

Best price from link.springer.com

Price Alert

ISBN Brand Platform in the Professional Sport Industry. Book cover type: Hardcover, Language version: English, Written by: Jingxuan Zheng, Daniel S. Mason

★ 4.9

£49.99

Best price from link.springer.com

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Lowest price for a new Isbn Brand Platform in the Professional Sport Industry book English Hardcover 104 pages is £49.99. This is currently the cheapest offer among 1 stores.

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This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective. Historically, the arrival of new forms of media, including radio and television, were not universally supported by sports leagues, wary of existing industry relationships with stakeholders, and new media have made the multi-sided market model of professional sports leagues – which has focused on protection and exploitation of league content – inefficient, and calls for a new model to integrate new media into the market. By integrating platform theory with the Service Dominant Logic (SDL) of marketing we describe how the multi-sided market of professional sports is evolving into a platform ecosystem, and the role of its most important customers – the fans – will also evolve from end users, to value co-creators, complementors and innovators.This book will create a new way of understanding the evolution of professional sports leagues and future growth of the industry, and lay the foundation for new research within the academic realm of sport management and sports marketing.

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Isbn Brand Platform in the Professional Sport Industry book English Hardcover 104 pages

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