Dave Roberts Hotel Revenue Management, The Post-Pandemic Evolution To Revenue

Name: Dave Roberts Hotel Revenue Management, The Post-Pandemic Evolution To Revenue
Brand: Dave Roberts
SKU: P-e4d63fc9-02cf-480b-bf46-841b43aa6ce1
Price: 33.65 GBP
Availability: InStock

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★ 4.9

£33.65

Historically low price!

Best price from debenhams.com

Price Alert

★ 4.9

£33.65

Best price from debenhams.com

Price Alert

★ 4.9

£33.65

Best price from debenhams.com

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Lowest price for a new Dave Roberts Hotel Revenue Management, The Post-Pandemic Evolution To Revenue is £33.65. This is currently the cheapest offer among 1 stores.

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This book guides the reader from the building blocks of revenue management, to pricing science and merchandising, and to broader issues of setting objectives in support of a revenue strategy. The discipline is evolving, and that evolution has been accelerated by the COVID19 pandemic. Leaders in hotel revenue management, and more broadly in sales marketing, need to understand these changes, and lead and adapt accordingly. This will require a strong foundation in analyticsnot just modeling, but also business analytics in support of a holistic strategy. As more of the tactics of revenue management are executed through automation, and powered by machine learning, revenue managers will become more focused on strategy and will need to think about revenue management in the context of marketing, loyalty, and distribution. As the strategy component of the discipline increases, so too must the breadth of knowledge of revenue managers. | Dave Roberts Hotel Revenue Management: The Post-Pandemic Evolution to Revenue

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