Allen & Unwin The Economist: Business Strategy 3rd edition book Business & finance English 320 pages

Name: Allen & Unwin The Economist: Business Strategy 3rd edition book Business & finance English 320 pages
Brand: Allen & Unwin
SKU: 9781781252314

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Allen & Unwin The Economist: Business Strategy 3rd edition. Genre: Business & finance, Language version: English, Written by: Jeremy Kourdi

★ 4.9

£12.29

Best price from hive.co.uk

Price Alert

Allen & Unwin The Economist: Business Strategy 3rd edition. Genre: Business & finance, Language version: English, Written by: Jeremy Kourdi

★ 4.9

£12.29

Best price from hive.co.uk

Price Alert

Allen & Unwin The Economist: Business Strategy 3rd edition. Genre: Business & finance, Language version: English, Written by: Jeremy Kourdi

★ 4.9

£12.29

Best price from hive.co.uk

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Paperback E-book Hardcover

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Lowest price for a new Allen & Unwin The Economist: Business Strategy 3rd edition book Business & finance English 320 pages is £12.29. This is currently the cheapest offer among 2 stores.

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The most important decisions for any business - developing and implementing strategy - explained by executive coach and business author Jeremy Kourdi.

The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organised and consequently disastrous. This updated guide looks at the whole process of strategic decision-making - from vision, forecasting, and resource allocation, through to implementation and innovation.Strategy is about understanding where you are now, where you are heading and how you will get there. There is no room for timidity or confusion. Although the CEO and the board decide a company's overall direction, it is the managers at all levels of the organisation that will determine how the vision can be transformed into action. In short, everyone is involved in strategy.But getting it right involves difficult choices: which customers to target, what products to offer and the best way to keep costs low and service high. And constantly changing business conditions inevitably bring risks. Even after business strategy has been developed, a company must remain nimble and alert to change, and view strategy as an ongoing and evolving process.The message of this guide is simple: strategy matters, and getting it right is fundamental to business success - this book will show you how.

Jeremy Kourdi is a freelance writer, business consultant and executive coach. He has worked with many well-known organisations in the UK and internationally, including The Economist, IMD Business School in Lausanne and the Chartered Management Institute. He has an MA in International Relations and is the author of numerous business books and articles.

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Allen & Unwin The Economist: Business Strategy 3rd edition book Business & finance English 320 pages

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