Allen & Unwin The Master Switch book Business & finance English Paperback 384 pages

Name: Allen & Unwin The Master Switch book Business & finance English Paperback 384 pages
Brand: Allen & Unwin
SKU: 9781848879867

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Allen & Unwin The Master Switch. Genre: Business & finance, Book cover type: Paperback, Language version: English

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Price Alert

Allen & Unwin The Master Switch. Genre: Business & finance, Book cover type: Paperback, Language version: English

There are currently no offers available. Please check back later or explore similar products.

Price Alert

Allen & Unwin The Master Switch. Genre: Business & finance, Book cover type: Paperback, Language version: English

There are currently no offers available. Please check back later or explore similar products.

Price Alert

Allen & Unwin The Master Switch. Genre: Business & finance, Book cover type: Paperback, Language version: English

There are currently no offers available. Please check back later or explore similar products.

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It is easy to forget that every development in the history of the information industry - from the telephone to radio to film - once existed in an open and chaotic marketplace inhabited by entrepreneurs and utopians, just as the Internet does today. Each of these, however, grew to be dominated by a monopolist or cartel. In this pathbreaking book, Tim Wu asks: will the Internet follow the same fate? Could the Web - the entire flow of information - come to be ruled by a corporate leviathan in possession of 'the master switch'?Analyzing the strategic maneuvers of today's great information powers - Apple, Google, and an eerily resurgent AT+T - Wu uncovers a time-honored pattern in which invention begets industry and industry begets empire. He shows how a battle royale for the Internet's future is brewing, and this is one war we dare not tune out.

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GenreBusiness & finance

Book cover typePaperback

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